Beyond Search to Sell 2.0: PipeRocket x Google

About the Session We are hosting a closed-door session in partnership with Google for SaaS founders and marketing leaders. Instead of high-level theories, we are sharing the exact work we have done to build pipeline and authority for companies like Storylane, Xflow, and LeadSquared. Led by PipeRocket Co-founders Praveen and Kim, this session focuses entirely on real campaigns, real results, and practical ways to navigate the current shifts in B2B marketing. What We Will Cover Performance Marketing: How to structure Google Ads and paid social to drive qualified pipeline, rather than just optimizing for cheap leads. SEO & AEO/GEO: What is actually working right now to capture visibility and trust in the new AI search landscape. AI vs. Humans: The practical balance of where to automate for speed and where human judgment still wins the deal. Agenda 3:00 PM · Check-in and networking 3:30 PM · Performance Marketing: Start, Optimize, and Scale 4:00 PM · SEO and AEO: Visibility, Trust, and Pipeline 4:30 PM · Fireside chat 5:00 PM · High tea and open networking Who It’s For: Heads of marketing, growth, and demand gen at B2B SaaS companies, alongside founders who still own the pipeline number. Why Attend: The best growth conversations do not happen in Slack channels. They happen in rooms like this, with peers facing the exact same challenges. Limited seats. Grab it before its gone!

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